(Source: GfK NOP Limited) After being pushed off the number one position last year by Germany, the USA has this year taken back its position at the top of the Anholt-GfK Roper Nation Brands IndexSM (NBISM). UK, in 3rd place, edges closer to the top and is followed by France. Further down the ranking, Ukraine and Russia achieve large reputation gains, while Greece stands alone in suffering a steep drop. The study measures global perceptions of 50 developed and developing countries - and is unmatched in the level of detail on which the nation ranking is judged. The study asks questions about 23 different national attributes, which are then combined into six overall dimensions on which the...
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